About This Project

Elite Muscle Wear approached us with a job brief asking for a new website with E-commerce functionality to list and sell their current range of gym clothing whilst also developing a new brand identity to support their new idea of “Stealth” active wear. Elite had an active customer base who up until this point had only been able to purchase their clothing through messaging on Instagram.


Getting to work on this idea of a “Stealth” clothing range we designed a discreet new logo that incorporates the E in Elite and developed supporting marketing materials for social media to inform their current fan base that this new logo was not to replace their current one but instead to offer.